This is more of a gripe coupled with mild amusement than anything else, but:
Does anyone notice what's missing from this ad that places so much emphasis on the "BOTTOM LINE"? That's right: the bottom line
. They tell you how much of a negative-down-payment incentive you get with purchase, and of course what kind of financing you can expect, but no indication whatsoever of the price. In fact, I know of very few car ads that ever
mention the vehicle's MSRP. At best they quote the monthly payment if you lease it (which is useless to what I can only hope are the vast majority of people, who actually buy
cars rather than pay close to the full price just to have it for a few years). But this ad doesn't even do that
. Granted, you probably can't lease a Versa on account of it's such a cheap car, but really, isn't that exactly the sort of thing their customers would want to know? Especially if you get them all hyped up about the BOTTOM LINE.
GEEZ. I need a sandwich or somethin'.